Beauty Begins with a Healthy Foundation.
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Beauty Begins with a Healthy Foundation.
Beauty Begins with a Healthy Foundation.
OUR STORY
Created in 2015 by Jasmine Rose, a Texas native, Laws of Nature Cosmetics is a purpose-driven brand that believes Black women deserve to feel empowered by taking control of what is being put on their skin and enhancing their natural beauty with products that contain safer ingredients.
In 2007, Jasmine's mother was diagnosed with metastatic Breast Cancer, and she started researching its potential causes, which revealed a strong link between specific chemicals such as parabens in cosmetics that potentially cause Breast Cancer.
Fast forward to 2009, she struggled to find a foundation that matched her skin tone, was free from those chemicals, and mostly contained natural ingredients. She took matters into her own hands (literally), started experimenting with formulas in her kitchen, and developed the original Liquid Foundation. It is our #1 best-seller: skin-improving, moisturizing, silicone-free, clean, vegan, cruelty-free, and more. Explore it and our now full line of products.
OUR STORY
After receiving the news that my mother had metastatic Breast Cancer in 2007, I wanted to learn more about it. Through research, various sources revealed a strong link between certain chemicals such as parabens, mercury, lead, and talc in cosmetics that potentially cause Breast Cancer. According to a 2016 study conducted by the Environmental Working Group (EWG), nearly 75% of products marketed to Black women score high in potentially hazardous ingredients. Therefore, Black women are at a higher risk of being disproportionately exposed to toxic chemicals from cosmetics.
In 2008, I started to examine my beauty and dietary habits while shifting to natural living. During this transition, I had difficulty finding an affordable, safer, natural foundation suitable for my melanin-rich skin tone and sensitive acne-prone skin type from many brands. I was determined to find something suitable, but that proved unsuccessful.
Building upon my background as a visual artist with knowledge of color theory, I started experimenting with DIY foundation formulations in my kitchen. After testing different formulas, I found a perfect solution that worked for me. Based on this experience, I figured other Black women shared the same struggle finding a foundation that contained clean, skincare ingredients and matched their melanin-rich skin.
In 2015, I decided to launch Laws of Nature Cosmetics with our first product, Crème Foundation. We now offer complexion products in multiple finishes, including Complexion Stick, Loose Mineral Foundation, Tinted Moisturizer, Liquid Concealer, and Loose Setting Powder.
In 2021, we expanded our product range to include everyday eye makeup essentials: Liquid Eyeshadow, Liquid Eyeliner, Volumizing Mascara, and Brow Pomade.
Our artisan-made products truly reflect, compliment every shade of melanin, and contain clean, skincare ingredients suitable for all skin types and conditions.
Ultimately, we want Black women to enhance their natural beauty and feel empowered by taking control of what is being put on their skin.
Jasmine Rose
Founder, CEO & Product Developer
Laws of Nature Cosmetics
OUR STORY
Created in 2015 by Jasmine Rose, a Texas native, Laws of Nature Cosmetics is a purpose-driven brand that believes Black women deserve to feel empowered by taking control of what is being put on their skin and enhancing their natural beauty with products that contain safer ingredients.
Jasmine Rose, Founder
In 2007, Jasmine's mother was diagnosed with metastatic Breast Cancer, and she started researching its potential causes, which revealed a strong link between specific chemicals such as parabens in cosmetics that potentially cause Breast Cancer.
Fast forward to 2009, she struggled to find a foundation that matched her skin tone, was free from those chemicals, and mostly contained natural ingredients. She took matters into her own hands (literally), started experimenting with formulas in her kitchen, and developed the original Liquid Foundation.
It is our #1 best-seller: skin-improving, moisturizing, silicone-free, clean, vegan, cruelty-free, and more. Explore it and our now full line of products.
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