OUR STORY
Laws of Nature Cosmetics was established in 2015 by Jasmine Rose, a Fort Worth, Texas native, founder, and cosmetic formulator. We’re an independently owned, purpose-driven brand built on the belief that everyone deserves safer, non-toxic beauty options that enhance—not mask—your natural beauty.
Jasmine’s journey began in 2007 after her mother was diagnosed with metastatic breast cancer. This deeply personal experience sparked years of research into the links between certain chemicals in cosmetics—such as parabens—and potential long-term health risks.
In 2009, frustrated by the lack of clean, inclusive foundations on the market, Jasmine started experimenting in her kitchen. She wanted a foundation that matched her skin tone, felt good on the skin, and was made with ingredients she could trust. That vision became reality with our original Liquid Foundation—a bestseller that’s still at the heart of the brand today.
Moisturizing, silicone-free, vegan, and cruelty-free, our foundation is more than just makeup. It’s a reflection of our values: clean, inclusive, and created with care.