Established in 2015 by Jasmine Rose, a native of Texas, Laws of Nature Cosmetics stands as a purpose-driven Black-owned brand. Rooted in the belief that Black women deserve empowerment, the brand advocates for taking charge of one's health by using beauty products enriched with safer ingredients, enhancing natural beauty in the process.
Jasmine's journey began in 2007 when her mother was diagnosed with metastatic Breast Cancer. This led her to extensive research, uncovering a significant connection between certain chemicals, like parabens in cosmetics, and the potential causes of Breast Cancer.
By 2009, Jasmine faced the challenge of finding a foundation that matched her skin tone, was free from harmful chemicals, and primarily comprised natural ingredients. Fueled by her determination, she took matters into her own hands, experimenting with formulas in her kitchen. This led to the creation of the original Liquid Foundation, which has become a best-selling product. It not only beautifies but also improves the skin, being moisturizing, silicone-free, clean, vegan, and cruelty-free.