#1 Best-Selling Clean Foundation for Black Women account icon arrow-left-long icon arrow-left icon arrow-right-long icon arrow-right icon bag-outline icon bag icon cart-outline icon cart icon comment chevron-left icon chevron-right icon cross-circle icon cross icon expand-less-solid icon expand-less icon expand-more-solid icon expand-more icon facebook-square icon facebook icon instagram icon kickstarter icon layout-collage icon layout-columns icon layout-grid icon layout-list icon link icon Lock icon mail icon menu icon minus-circle-outline icon minus-circle icon minus icon pinterest-circle icon pinterest icon play-circle-fill icon play-circle-outline icon plus-circle-outline icon plus-circle icon plus icon rss icon search icon shopify icon snapchat icon trip-advisor icon tumblr icon twitter icon vimeo icon vine icon yelp icon youtube icon

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Liquid Foundation

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(45)

$36.00

The top-selling Liquid Foundation boasts a silicone-free formulation with a creamy, whipped texture that feels light and breathable. It evens the skin tone, moisturizes, and offers adjustable medium coverage. Enriched with Vitamin E, it also serves as an antioxidant-rich formula, helping to minimize skin damage from UV exposure.

Hydrating

Soothing
Plant-based

Coverage
Medium

Finish
Satin

Skin Type
All

Weight 
1 oz/30 mL

Shelf Life
Up to 6 months after opening.

Our Clean Standard
  • Free from Silicones, Talc, Artificial Fragrance, Parabens, FD&C Colors, and Lake Dyes 
  • Inclusive Shade Range
  • Founder formulated for a greater focus on detail and quality
  • Made in the USA
  • Includes Organic and/or Natural Ingredients 
  • Always Vegan and Cruelty-Free
  • Ingredient Transparency
Shade Descriptions

Bronze - Medium warm with warm/golden undertones
Chestnut - Medium deep with warm/red undertones
Ebony - Medium deep with cool/blue undertones
Espresso - Rich deep with cool/blue undertones
Honey - Medium light with warm/yellow undertones
Maple - Medium deep with warm/red with slight golden undertones
Nairobi - Rich deep with neutral undertones
Sienna - Medium warm with warm/golden and slight red undertones
Umber - Medium deep with neutral undertones
Almond - Medium light with cool/pink undertones
Wheat - Light with warm/yellow undertones
Bisque - Fair with cool/pink undertones

How to Use

For sheer coverage, use 1 pump of foundation.

For medium to full coverage, use 2-4 pumps of foundation. 

Apply foundation to the forehead, nose, cheek and chin areas. Blend using fingertips (recommended) or foundation brush from the center of the face outward. Be sure to extend the foundation to the neck area for seamless coverage. Apply more as desired. 

Set the foundation with our Tinted Setting Powder for extended wear.

Ingredients

CAMELLIA SINENSIS (GREEN TEA) HYDROSOL*, HELICHRYSUM ITALICUM (HELICHRYSUM) HYDROSOL*, HIBISCUS SABDARIFFA (HIBISCUS) HYDROSOL*, ORBIGNYA OLEIFERA (BABASSU) SEED OIL*, BUTYROSPERMUM PARKII (SHEA) BUTTER*, COCOS NUCIFERA (COCONUT) OIL*, HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL*, OLEA EUROPAEA (OLIVE) FRUIT OIL*, RICINUS COMMUNIS (CASTOR) SEED OIL*, PANAX (GINSENG) ROOT EXTRACT*, TRIFOLIUM PRATENSE (RED CLOVER) EXTRACT*, CETEARYL OLIVATE (NATURALLY DERIVED), SORBITAN OLIVATE (NATURALLY DERIVED), VITAMIN E ACETATE, ^GLYCERYL STEARATE (VEGETABLE SOURCE), ^LEUCONOSTOC (NATURALLY DERIVED), PROPANEDIOL (NATURALLY DERIVED), ETHYLHEXYL GLYCERIN (NATURALLY DERIVED), POTASSIUM SORBATE, AND CAMELLIA SINENSIS (GREEN TEA) EXTRACT. MAY CONTAIN (+/-): IRON OXIDES (CI 77491, CI 77492, CI 77499, CI 77947), MICA (CI 77019), TITANIUM DIOXIDE (CI 77891), KAOLIN CLAY, ZINC OXIDE, SERICITE, ORYZA SATIVA (RICE) STARCH, AND ROSA CENTIFOLIA (ROSE) PETAL POWDER.

(*) CERTIFIED ORGANIC INGREDIENT(S)
(^) DENOTES AN ECOCERT-APPROVED INGREDIENT.

All products are vegan & cruelty-free.

The top-selling Liquid Foundation boasts a silicone-free formulation with a creamy, whipped texture that feels light and breathable. It evens the skin tone, moisturizes, and offers adjustable medium coverage. Enriched with Vitamin E, it also serves as an antioxidant-rich formula, helping to minimize skin damage from UV exposure.

Hydrating

Soothing
Plant-based

Coverage
Medium

Finish
Satin

Skin Type
All

Weight 
1 oz/30 mL

Shelf Life
Up to 6 months after opening.

Our Clean Standard
  • Free from Silicones, Talc, Artificial Fragrance, Parabens, FD&C Colors, and Lake Dyes 
  • Inclusive Shade Range
  • Founder formulated for a greater focus on detail and quality
  • Made in the USA
  • Includes Organic and/or Natural Ingredients 
  • Always Vegan and Cruelty-Free
  • Ingredient Transparency
Shade Descriptions

Bronze - Medium warm with warm/golden undertones
Chestnut - Medium deep with warm/red undertones
Ebony - Medium deep with cool/blue undertones
Espresso - Rich deep with cool/blue undertones
Honey - Medium light with warm/yellow undertones
Maple - Medium deep with warm/red with slight golden undertones
Nairobi - Rich deep with neutral undertones
Sienna - Medium warm with warm/golden and slight red undertones
Umber - Medium deep with neutral undertones
Almond - Medium light with cool/pink undertones
Wheat - Light with warm/yellow undertones
Bisque - Fair with cool/pink undertones

How to Use

For sheer coverage, use 1 pump of foundation.

For medium to full coverage, use 2-4 pumps of foundation. 

Apply foundation to the forehead, nose, cheek and chin areas. Blend using fingertips (recommended) or foundation brush from the center of the face outward. Be sure to extend the foundation to the neck area for seamless coverage. Apply more as desired. 

Set the foundation with our Tinted Setting Powder for extended wear.

Ingredients

CAMELLIA SINENSIS (GREEN TEA) HYDROSOL*, HELICHRYSUM ITALICUM (HELICHRYSUM) HYDROSOL*, HIBISCUS SABDARIFFA (HIBISCUS) HYDROSOL*, ORBIGNYA OLEIFERA (BABASSU) SEED OIL*, BUTYROSPERMUM PARKII (SHEA) BUTTER*, COCOS NUCIFERA (COCONUT) OIL*, HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL*, OLEA EUROPAEA (OLIVE) FRUIT OIL*, RICINUS COMMUNIS (CASTOR) SEED OIL*, PANAX (GINSENG) ROOT EXTRACT*, TRIFOLIUM PRATENSE (RED CLOVER) EXTRACT*, CETEARYL OLIVATE (NATURALLY DERIVED), SORBITAN OLIVATE (NATURALLY DERIVED), VITAMIN E ACETATE, ^GLYCERYL STEARATE (VEGETABLE SOURCE), ^LEUCONOSTOC (NATURALLY DERIVED), PROPANEDIOL (NATURALLY DERIVED), ETHYLHEXYL GLYCERIN (NATURALLY DERIVED), POTASSIUM SORBATE, AND CAMELLIA SINENSIS (GREEN TEA) EXTRACT. MAY CONTAIN (+/-): IRON OXIDES (CI 77491, CI 77492, CI 77499, CI 77947), MICA (CI 77019), TITANIUM DIOXIDE (CI 77891), KAOLIN CLAY, ZINC OXIDE, SERICITE, ORYZA SATIVA (RICE) STARCH, AND ROSA CENTIFOLIA (ROSE) PETAL POWDER.

(*) CERTIFIED ORGANIC INGREDIENT(S)
(^) DENOTES AN ECOCERT-APPROVED INGREDIENT.

All products are vegan & cruelty-free.