At the time, I started to examine my beauty and dietary habits and decided to adopt a natural lifestyle. During this transition, I had difficulty finding a safe, natural foundation suitable for my skin tone and type from many brands.
After years of frustration, I started experimenting with cosmetic recipes in my kitchen. Once I found the perfect match and formula for myself, I figured other Women of Color shared the same struggle.
In 2015, I decided to launch the brand to provide Women of Color with a non-toxic mineral foundation formulated with high-performance botanical ingredients designed to nourish the skin while providing coverage.