Jasmine Rose is the Founder of Laws of Nature Cosmetics®, an organic and natural mineral foundation line for Women of Color. After receiving the news that her mother had metastatic Breast Cancer in 2007, she wanted to learn more about the disease.
Through research, various sources revealed that there is a strong link between certain chemicals such as parabens, mercury, lead, and talc in cosmetics, environmental factors, and instances of developing Breast Cancer.
At the time she started to examine her beauty and dietary habits and decided to adopt a natural lifestyle. During this transition, she had difficulty finding safe, natural foundation suitable for her skin tone and type from many brands.
After years of frustration, she started experimenting with cosmetic recipes in her kitchen. Once she found the perfect match and formula for herself, she figured other Women of Color shared the same struggle.
In 2015, she decided to launch the brand to provide Women of Color with non-toxic mineral foundation, formulated with high-performance botanical ingredients, designed to nourish the skin while providing coverage.